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IMAGINATION

The unprecedented attraction of amber and tea

Imagination. The essence of audacity. The measure of every success. The infinite possibilities that lie within each and every one of us. It’s an impulse, an immaterial energy that beckons one to push their limits, constantly innovate and self-reinvent.


Inscribed within the heart of Louis Vuitton’s DNA, imagination and creativity have always guided Jacques Cavallier Belletrud in his work, prompting him to constantly push the limits of his art. “For five years, I’d been dreaming of revealing the beauty of ambergris and expressing the quintessence of its amber note in a way that’s of-the-moment and devoid of nostalgia,” explains the Master Perfumer. To give it contemporary resonance, he chose to use Ambrox, a veritable white gold of perfumery, a molecule present in its natural state in ambergris.



In order to accentuate the relief even further, Jacques Cavallier Belletrud selected a rare and precious black tea from China, also extracted with carbon dioxide, with notes of grass, straw, and a slightly smoky edge. “The tea evokes the magic of the East, an imaginary scene of caravans. It carries within it the spirit of travel, like an olfactory transcription of Louis Vuitton’s universe,” the Master Perfumer reveals. Like a magician, that substance complexifies and envelops the amber note in an embrace, with a few touches of guayacan wood and incense. “The pure, sensual and sophisticated amber then becomes the very essence of the perfume and the expression of a very contemporary masculine elegance,” adds Jacques Cavallier Belletrud. Creative excellence in service of beauty and emotion.