For the NBA Finals 2020, the world-renowned Larry O’Brien Trophy has been awarded to champions Los Angeles Lakers for the first time in its bespoke Louis Vuitton Trophy Travel Case.
Motivated by the exchange between French luxury and American sports, Virgil Abloh created LVxNBA, a limited clothing and accessories line uniting the emblems of the two institutions. The collection adapts the designer’s codes with the iconography of the basketball universe, and honours the values of relatability and inclusion key to Virgil Abloh’s vision at Louis Vuitton.
The LVxNBA capsule collection will be available in stores on November 20th, 2020.